Chromatrap Customer Focused Website Goes Live
18 Apr 2016Following extensive customer research, Chromatrap® has re-designed its website to better serve the needs of end users.
With an expanding product range, new families of ChIP validated antibodies and a suite of useful new support information including articles, application notes, video tutorials and guides a new site was required. The bright, fresh new website layout makes it easier and quicker to find the ideal Chromatrap ChIP kit for your immunoassay.
“We wanted a fresh approach” said Chromatrap Marketing Director, Steve Knight “With more than 30 different kits for ChIP analysis and a rapidly expanding portfolio of ChIP-validated antibodies with primers we needed a better way for our scientist colleagues to find the right product”. New explanatory technology areas highlight the advantages of Chromatrap’s novel solid-state ChIP methods whilst a series of trouble-shooting guides and infographics help researchers to get the best results from the ChIP kits.
“We have invested with digital marketing professionals to build the site, run it and help engage research scientists with our content. The new site offers video tutorials, interviews with respected researchers in the field as well as on-line protocols and our popular ‘Top Ten Tips’ guides” added Steve. The result is a bright, clear site that is easy to navigate and signposts new users and experienced ChIP-researchers to the right resources.
Further Steve Knight commented “We want scientists who know what they need to be able to find the right product quickly, download the protocol and if they are happy with it, to be able to order the product for immediate delivery directly from the site. Users can also find tutorials and explanations if they are new to ChIP – so our new site meets the needs of both of these groups.”
The new site is fully integrated with Chromatrap’s Twitter and LinkedIn streams, and provides details of new product introductions, events that the Chromatrap team will attend and a growing library of application notes, articles & guides.
Related Products
Request Quote for All Products
Chromatrap® FFPE ChIP Kit
ChromatrapEpigenetic identification and targeting in clinical FFPE tissues is a crucial step for potential epigenetic therapeutics and personalized medicine therapies. FFPE is a standard method to archive and preserve medical tissue biopsy samples. These archives, kept in many hospitals world-wide, are a huge, rich and untapped sample resource for genetic research. Due to the cross-linking of proteins by formaldehyde, FFPE tissues present a particular challenge for ChIP analysis. In addition, the small size and delicate nature of the tissue, and the difficulty in extracting samples from paraffin, used to provide tissue support after preservation, can damage complex cellular complexes such as chromatin. ChIP assays from these samples have therefore proved time consuming and difficult. Chromatrap® FFPE ChIP kit overcomes these issues and provides the following benefits: Provides greater flexibility and more IPs per sample Works across a range of FFPE samples, human and animal Available in 96-well plate or spin column format Works equally well with high and low abundant marks Provides sufficient DNA to perform library preps for ChIP-seq assays