Sales growth and increase in online purchasing for Whitehouse Scientific

Whitehouse Scientific has introduced an enhanced secure ordering and payment system on its website. With sales growing 20% year on year, the new system is designed to meet increasing worldwide demand for credit card purchase of the company’s calibration standards via the website.

Managing director Dr Graham Rideal anticipates a continued growth in demand for the high precision particle size, image analysis, filtration, sieve and other calibration standards for which Whitehouse has gained an international reputation.

“The technologies that our products support are now critical to the efficiency of a wide range of research, development and production processes,” he said. “The investment in and the application of these technologies may be highly significant in terms of financial and human resources. Ensuring that they perform properly and with maximum efficiency, reliability and traceability makes sound economic sense and our calibration standards and methodologies are part of this process.”

Whitehouse will introduce a number of novel products and line extensions in 2006, several of which will be launched at Analytica in Munich in April and ACHEMA in May.