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Cell Analysis Tools For Life Scientists, Flow Cytometrists, and Clinicians

Merck
22 Apr 2008

Product news

Guava Technologies Inc, has announced that its corporate website has been redesigned to focus on the three main end user groups, that it strives to serve: life scientists, flow cytometrists, and clinicians.

Located at www.guavatechnologies.com the end user centric organisation of the new website is clear from the home page where the main choices for further investigation are: Life Science Research, Flow Cytometry, and Clinical Diagnostics. Intuitively structured the site is built around the company's desire to serve the unique needs of its key markets.

According to Lawrence Bruder, CEO, the end-user centric organisation was the obvious choice for the new site. He commented "Life scientists, flow cytometrists, and clinicians are the reason we are in business; the reason our employees come to work every day, so given the importance of our website as a vehicle for two-way communication with them, it just made sense to focus it on their needs."

"Flow Cytometry is an essential tool for cell analysis, and our goal is to make it as practical as possible for all life scientists and clinicians who work with cells," said David King, PhD, VP R&D and Operations. "We are truly dedicated to evolving the technology to the point where the flow cytometer becomes a commonplace tool in the life science and clinical lab."

Regularly updated with new product innovations, applications advances, technical developments and news announcements the site is recommended for bookmarking by anyone interested in or involved with flow cytometry.

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