Why reading genuine product reviews before purchasing is so important in science

In this video, Helen Evans-Lemmo, Instrumentation Training Specialist at Ego Pharmaceuticals, highlights why effective communication in science is so important and describes how reviews written by your scientific peers can provide a credible and readily accessible source of crucial information on the reproducibility, usability and reliability of instruments in a real-life situation, helping other scientists to make better-informed decisions when looking for new technologies and solutions for their lab.