Clinical professionals are overwhelmed with webinars, but few deliver real value. In this concise session, SelectScience® reveals what truly defines a high‑impact clinical webinar in 2026, from scientific credibility and CE/CPD considerations to storytelling, engagement, and flawless execution. Drawing on insights from thousands of clinical attendees and proven performance data from high‑performing SelectScience Clinical CE webinars, Sonia Nicholas, Managing Editor & Clinical Lead at SelectScience, will share practical guidance and real examples that show how to create educational webinars that resonate, drive registrations, and build lasting credibility with clinical decision‑makers.

You will learn how to:

• Design clinically credible, well‑framed webinars that deliver genuine educational value
• Engage time‑poor clinical audiences through effective storytelling and interaction
• Apply proven performance insights to improve attendance, engagement, and brand trust

Who should attend?

• This webinar is perfect for diagnostic manufacturers, marketing teams, and medical affairs specialists seeking to elevate their educational strategy.

Webinar duration: 15 minutes

Presented by:

Sonia Nicholas is the Managing Editor & Clinical Lead at SelectScience, where she has worked extensively with clinical audiences since 2011, leading global editorial strategy and overseeing the development of high‑impact scientific content. With a demonstrated history of success in scientific communication, she has played a pivotal role in shaping flagship initiatives such as CLINICAL24, a global awareness and education campaign uniting laboratory professionals across more than 170 countries. Her work champions peer-to-peer content creation, expert‑led education, and cross‑border collaboration to advance clinical diagnostics and improve patient care.

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