A guide to understanding colour communication

Perceptions and interpretations of color and color comparisons are highly subjective. Eye fatigue, age and other physiological factors can influence your colour perception. But even without such physical considerations, each observer interprets color based on their personal perspective, feelings, beliefs and expectations.

To eliminate color bias, deep dive into this color guide from Lovibond^® and explore how to measure color to maintain accuracy, how to keep a record of your measurement procedures, and the various technology from Lovibond that can optimize your color measurements.