Industry News: Innova Biosciences Launches Antibody Labeling Campaign - Go Direct!

15 Jan 2010

To provide greater awareness of how easy it is for scientists to label primary antibodies within their own laboratories; Innova Biosciences has launched a new marketing campaign - Go Direct! Rather than struggling with secondary reagents, scientists with the help of Lightning-Link™ are now able to label an antibody directly with minimal hands on time, less than 30 seconds.

Go Direct!
Direct labeling of antibodies greatly simplifies immunodetection techniques. Without the problems of crossover and/or non-specific binding from secondary reagents it is far easier to obtain high quality results in techniques such as flow cytometry, ELISA, Western blotting and immunohistochemistry. The Lightning-Link™ range, the World’s easiest to use DIY antibody labeling kits, consists of over 40 different labels including enzymes, fluorescent proteins/dyes, tandems, biotin and streptavidin.

The Go Direct! campaign will run throughout 2010 with the objective being to increase awareness of how easy it is to directly label antibodies and in doing so, accelerate pioneering science whilst simultaneously saving both money and time!

For more information about the Lightning-Link™ antibody labeling process and for a timed demonstration video please follow the Company article link top right of this page.