- DNASTAR Expands European Distribution Network
Product News: DNASTAR Expands European Distribution NetworkDNASTAR, today announced that it has again expanded its worldwide distribution organization by entering into a distribution agreement for its ArrayStar product line for microarray gene expression analysis and RNA-Seq applications with Infogen Bioinformatics Ltd, West Lothian, United Kingdom. Under terms of the Agreement, Infogen will have rights to sell DNASTAR’s ArrayStar line in the United Kingdom, Ireland, Italy, Spain and Greece.
DNASTAR’s software is used by molecular biologists in the areas of sequence analysis, microarray gene expression analysis and genomic visualizations. The company launched its ArrayStar product line in the summer of 2007 as an easy-to-use and inexpensive software alternative for expression analysis applications. Subsequent additions have expanded the software’s capabilities to include handling RNA-Seq applications from data generated from multiple next generation sequencing platforms. As the use of these applications increases, the company has expanded distribution in both Asia and Europe.
Infogen is a company focusing its selling efforts on software used in microarray applications. The company has offices in the UK and in Milan Italy. Principals of the company have been in the molecular biology software business for over 15 years and bring a wealth of experience and contacts to the market.
Bob Steinhauser, DNASTAR’s Director of Marketing, stated that “Europe has traditionally been a strong market for DNASTAR with its sequence analysis software. We have seen continuing demand for ArrayStar and felt that our best way to capture this business was by adding to our distribution organization. The technical expertise required to properly sell and support such a product meant that we needed to find an organization with existing market experience. Infogen fits our needs very well. We believe that the local market knowledge Infogen will bring in gene expression, along with our growing product line, will be very beneficial to each of us.”