Among the products on show will be a new moderate telephoto lens for SLR cameras which will celebrate its world premiere at photokina and be available in stores from the end of 2012. Carl Zeiss will also unveil two new product families to the public. Carl Zeiss’s new stand concept integrates product presentations, possibilities to apply and test Carl Zeiss products, and the company’s global social media community with the hashtag #zeissphk12.
Visitors will be able to try out all the exhibits right on the spot, from high-quality SLR lenses, Sony cameras with ZEISS optics, ZEISS lenses for Sony system cameras to the new Nokia 808 PureView smartphone with 41-megapixel camera sensor. The VICTORY HT binoculars can also be tested. An innovative optics concept from Carl Zeiss in connection with HT glasses from SCHOTT makes VICTORY binoculars with transmission values of more than 95 percent very fast.
A must-see attraction is a high-performance, full-format SLR camera lens with manual focus. With a focal length of 55 mm and aperture of f/1.4, this lens is the first model of a new product family designed for demanding users. Thanks to a newly developed optical design, this lens is superior to conventional full-frame lenses, and it achieves with powerful full-frame, full-format cameras an image performance that until now has only been seen with medium-format systems. The first prototype of this new range will celebrate its world debut at photokina. The family of lenses is expected to be on the market in the second half of 2013 for EF bayonet (ZE) and F bayonet (ZF.2).
The “walk-in lens”, which first appeared at photokina in 2008, will be back again this year. Visitors can take a stroll through the oversized lens and experience the fascinating development of a ZEISS lens. Moreover, there will be an extensive applications ‘island’ at the Carl Zeiss stand where visitors can take as much time as they like to test and experiment with Carl Zeiss’s entire portfolio of lenses on different cameras and to talk to experts.
Visit stand B011 in hall 2.1 to find out more.