Pharmaceutical Lifecycle Management

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Pharmaceutical Lifecycle Management Course: Making the Most of Each and Every Brand

EBCG’s Pharmaceutical Lifecycle Management Course (5-6 June, Basel) strives to critically assess all of these options, looking at past, concrete examples that have been successful – and those that have been unsuccessful - and evaluating those that will continue to be sustainable going forward. At the end of the two days, attendees will be ready to go back to their companies to re-evaluate and optimize the lifecycle plans of their marketed products and developmental projects.

The first day looks at the overall environment in which lifecycle management strategies must deliver, and then examines in detail each of the technical components in the management of an overall lifecycle.

The second day switches from the more technical side of LCM to look at commercial options for optimizing brand performance over the whole lifecycle.

In case you are interested in more information, please visit www.ebcg.biz or send an e-mail to event@ebcg.biz. To receive a special discount (20%), quote SLSC1!


Location:
Basel
Switzerland


Organizer: European Business Conferences Group

5 Jun 2013

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