Pharmaceutical Lifecycle Management Training

-

Pharmaceutical Lifecycle Management Training: Making the Most of Each and Every Brand

The global research-based pharmaceutical industry lies increasingly between the “rock” of empty pipelines and the “hard place” of cost containment and more aggressive generic competition. In this environment it is essential to exploit the whole spectrum of available lifecycle management (LCM) options to maximize the performance of existing brand assets.

EBCG’s Pharmaceutical Lifecycle Management Course strives to critically assess all of these options, looking at past, concrete examples that have been successful – and those that have been unsuccessful - and evaluating those that will continue to be sustainable going forward. At the end of the two days, attendees will be ready to go back to their companies to re-evaluate and optimize the lifecycle plans of their marketed products and developmental projects.

DAY 1 looks at the overall environment in which lifecycle management strategies must deliver, and then examines in detail each of the technical components in the management of an overall lifecycle: regulatory and legal aspects; patents and other exclusivities; indication expansion and sequencing; reformulation, new routes of administration and drug delivery; fixed-dose combinations; modified chemistries, and much more. Day 1 will also look at how to turn various options into robust winning strategies, as well as describe a proven process for creating an actual LCM Plan, and provide tips on how to ensure that senior management buys into that plan.

DAY 2 switches from the more technical side of LCM to look at commercial options for optimizing brand performance over the whole lifecycle. It will cover areas like geographical expansion and optimization, OTC switching, brand loyalty and service programs, strategic pricing strategies, the value of LCM projects in the overall R&D portfolio and the management of mature (post-patent) product portfolios. Day 2 also will consider all of the options for brand companies to compete or collaborate with the generic drug industry – including acquisition, the creation of an in-house generics unit, settlements, authorized generics, API supply agreements, private labeling, and so on.

DAY ONE KEY TAKE-AWAYS
• An understanding of all of the regulatory, scientific and technical options for optimizing the brand life cycle
• A process for selecting the best options to create an integrated, brand-specific LCM Plan which describes a sustainable strategy for maximizing the performance of a brand over its whole life cycle
• Practical tips on how to ensure that senior management buys into the LCM Plan (i.e. supports it AND provides the resources required to make it happen!)

DAY TWO TAKE-AWAYS
• An understanding of all of the commercial options (strategic and tactical) for optimizing the brand life cycle
• Alternative strategies for dealing with generic competition late in the brand life cycle
• How to create and manage a portfolio of mature (post-patent) brands


Quote 'SLCTT' for SelectScience membership discount!!

Location:
5* Hotel in the center of the city
Germany
Germany


Organizer: European Business Conferences Group

16 Sep 2013



All Upcoming Events
1 2 Next 
3D Cell Culture 201821 Feb 2018
3rd Annual Infection Control, Sterilization and Decontamination in Healthcare Congress21 Feb 2018
Infectious Diseases Diagnostics Conference21 Feb 2018
2nd Microbiome AgBioTech Summit 201826 Feb 2018
Pittcon Conference and Expo 201826 Feb 2018
Global Food Safety Conference 20185 Mar 2018
Superbugs and Superdrugs19 Mar 2018
Paediatric Clinical Trials 201819 Mar 2018
Bioprocessing Summit Europe20 Mar 2018
Drug Discovery 201821 Mar 2018
14th International Conference and Exhibition on Nanomedicine and Pharmaceutical Nanotechnology9 Apr 2018
10th annual Adaptive Designs in Clinical Trials9 Apr 2018
analytica 201810 Apr 2018
Pre-Filled Syringes East Coast11 Apr 2018
AACR ANNUAL MEETING 201814 Apr 2018
28th European Congress of Clinical Microbiology and Infectious Diseases (ECCMID)21 Apr 2018
CYTO 201828 Apr 2018
ICMSEM 2018: 20th International Conference on Materials Science, Engineering and Manufacturing3 May 2018
ASSET 201828 May 2018
66th ASMS Conference3 Jun 2018
ACHEMA 201811 Jun 2018
SLAS Europe 201827 Jun 2018
PREP 2018: 31st International Symposium and Exhibit on Preparative and Process Chromatography8 Jul 2018
70th AACC Annual Scientific Meeting & Clinical Lab Expo29 Jul 2018
HPLC 201829 Jul 2018
Clinical Research 201810 Sep 2018
17th International Conference on Pathology8 Oct 2018
10th International Conference on Mass Spectrometry and Chromatography8 Oct 2018
3rd World Summit & Expo on Food Technology and Probiotics25 Oct 2018
3rd World Summit & Expo on Food Technology and Probiotics25 Oct 2018

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement