In this video Sarah Payne, Regional Marketing Manager at GE Healthcare Life Sciences, tells SelectScience about the cellular imaging portfolio on show at MipTec 2012 that facilitates scientists in the drug discovery and development process. The applications of the Cytell Imaging Cytometer in cell counting, cell viability, apoptosis, antibody detection and cell phenotyping are discussed. Sarah tells SelectScience about the Cytiva Cardiomyocytes, which provide a biologically-relevant alternative to current cell models and primary cells for predictive toxicity testing. The Cytiva Cell Health and Cell Integrity Assay kits are four color assays which enable multi-parameter detection. These were recently developed to compliment the high content imaging portfolio and were also on show. Interview filmed at MipTec 2012 by SelectScience.