Hi, I'm Julie MacKenzie. I'm senior manager for Clinical Product Portfolio at Advanced Instruments where I've been for the last 14 years. OsmoPRO MAX is the latest innovation in osmometry and delivers tremendous efficiency for the lab. Osmometers measure a wide variety of fluids in the clinical hospital setting. The osmometer is measuring the osmolarity of body fluids to give the physician a tremendous amount of information to treat the patient.
Labs all over the world are faced with tremendous staffing shortages. And so our role as a manufacturer was to have a customer-centric development process to ensure that the product we deliver at the end of the day is exactly what the lab is looking for. So we include customers through each step of that process. So previously, osmometers were categorized as single-sample or multi-sample osmometers, but that goes away with OsmoPRO MAX.
OsmoPRO MAX is the osmometer. Whether you're a small-volume laboratory or a high-volume laboratory, we want automation to be attainable for you. So there are three key benefits I want to highlight about OsmoPRO MAX. The first is primary tube loading without any consumables. So there's plastic test cups, wiper rings, probe cleaners, those are gone. The second is robust data management.
The instrument has a tremendous amount of storage capability and also is able to be connected to the LIS, seamless transfer of data. And then third, our robust quality control management. That daily QC you run, don't worry about manually entering that into the computer. The OsmoPRO MAX will send it directly to the AdvancedQC peer group program. So in summary, the OsmoPRO MAX is designed to do several things for the laboratory.
One is to give techs back time that they so badly need to address other priorities in the laboratory. The second is to improve turnaround times. Be able to test samples as they come in rather than batch testing to deliver that result to the physician to treat their patients. Also, error reduction.
By eliminating the need to pipette and having onboard sample ID identification, you reduce errors for the laboratory. At the end of the day, it's all about getting that result accurately back to the physician to treat the patient.