Company’s two-booth approach allows customers to see how Roche is partnering with them today and tomorrow
Roche launched its presence at the American Association for Clinical Chemistry (AACC) 2014 Clinical Lab Expo today by unveiling two booths (#1209 and #2009) focused on the unique ways Roche is partnering with customers to redefine the value of the laboratory.
“Our customers tell us every day that they’re looking for a partner to help them maximize the value they deliver in their labs and offices,” said Jack Phillips, president and CEO of Roche
Diagnostics Corporation. “That’s why at this year’s Clinical Lab Expo we’re demonstrating the ways we can work with them to achieve our shared goals through solutions we have on the market today and exciting advances we have planned for tomorrow.”
In booth #1209 Roche exhibited a variety of in vitro diagnostics solutions designed to enhance testing efficiency and provide reliable clinical information from central labs to hospital point of care, clinics and patient homes. Specific product areas included integrated clinical chemistry and immunoassay analyzers, molecular diagnostics platforms, lab automation, immunohistochemistry/in situ hybridization systems, handheld point-of-care testing monitors, and information technology solutions. Booth #1209 was also home to the Roche SmartLab® Theatre, where Expo attendees could hear directly from clinical and industry experts about important updates in automation, change management, personalized healthcare and other key topics.
In booth #2009 Roche unveiled a unique self-guided gallery walk with interactive kiosks,
where attendees could explore Roche’s investments in three main areas: IT Solutions, Peer
Connectivity and Support & Education. In this booth, attendees learnt more about how Roche is transforming information into intelligence.
Roche also continued its commitment to discussing critical industry issues by sponsoring
four workshops in conjunction with the AACC 2014 annual meeting:
1) Building Collaborative Partnerships for the Future of the Lab
2) The New Process to Achieve Chest Pain Accreditation
3) Hemoglobin A1c – Assuring Confidence & Efficiency in Clinical Practice
4) NT-proBNP: Analytical and Clinical Considerations for Improving Patient Care
New products featured by Roche this year include:
Image Caption: The cobas u 601* urine analyzer