In order to serve the growing customer base in a continuative, flexible, and customer oriented manner, a subsidiary was founded directly in Shanghai. Two markets at once will be managed from Shanghai: The South Chinese market as well as Hong Kong.
FRITSCH employees Li Xiao, Diels Ding and Sala Bian welcomed customers from industry, academia as well as employees and FRITSCH partners. Mr. Sala Bian declared the FRITSCH subsidiary in Shanghai as officially opened, and employees of the University of Shanghai lectured about the diverse FRITSCH products which are utilized regularly in everyday research work. Later, Mr. Li Xiao introduced new FRITSCH products, such as the Particle Sizing Instruments ANALYSETTE 28 and the new generation of the FRITSCH premium line mills. Mr. Diels Ding then elaborated on the application oriented spectrum of the diverse FRITSCH laboratory instruments. A question and answer session ended the official part of the celebration.
The additional expansion of the presence in China is also already planned: the medium-term plans include the addition of 1 – 2 FRITSCH offices in China.