In this video Peter Djali from Essen BioScience, discusses the key features and applications of the innovative IncuCyte™ Zoom for long-term, live-cell imaging. Peter describes how the imaging method, known as Live Content Imaging, allows you to expand the ways you document and understand cellular growth, behavior, and morphology. In addition by design, the IncuCyte provides an effective kinetic read-out solution for the next generation on in vitro biological assays. Peter demonstrates how the cell-player assays can be used to study apoptosis, cell migration, cell proliferation, cytotoxicity and invasion. Interview filmed at MipTec 2012 by SelectScience.