Single cell genomics is a rapidly emerging field in areas such as stem cell biology, immunology and cancer research. Watch this video to learn about the new C1™ Single-Cell Auto Prep System from Fluidigm Corporation allows researchers to identify differences between individual cells in a seemingly homogeneous population. Candia Brown explains how the innovative microfluidic technology enables you to rapidly and reliably isolate, process, and profile individual cells for genomic analysis. The applications of C1™ Single-Cell Auto Prep System in studies such as RNA discovery and targeted gene expression are also discussed. Interview filmed by SelectScience at ASCB 2012.